Our two areas: strategic and active brand building

Our offer on Employer Branding has two parts; building your employer brand for the long term, and strengthening and communicating your brand when actively recruiting. As creative support we can help you develop communication that truly stands out, ensuring not only visibility but also targeted attraction from the talent you want to reach. This is usually where we can make the strongest impact.

Strategic marketing

A strong employer brand that attracts talent in the long term isn’t about filling a specific role immediately, but about creating a strong presence and awareness. By showcasing company culture, values, and what they stand for, we make your brand visible to the right audience—even if they’re not actively looking for a job right now. To achieve this, we work with brand-building activities that go beyond traditional advertisements and recruitment campaigns. This can include engaging activities, storytelling and digital activation as well as internal activities.

Recruitment marketing

When you have a specific recruitment need, recruitment marketing is the best tool. It involves promoting your company and the specific role through targeted advertising. This approach is short-term and focused but can easily complement long-term brand-building communication. Through advertising, social media, and/or events, we can create interest in both the role and your company.

Why come to us for Employer Branding?

Unmatched expertise and experience

We at Academic Work have over 25 years of experience helping companies find the right talent. We also have over 15 years of expertise in Employer Branding, resulting in hundreds of successful initiatives to build strong employer brands.

Data-driven insights

But don't just take our word for it. Our YPAI (Young Professional Attraction Index) survey provides valuable insights into what the target group value the most. The survey is followed by our annual YPAI report, that provides unique insight into the 100 most attractive employers and what sets them apart in the competitive market. These tools give you the keys to develop strategies and communications that lead to successful recruitment as well as long-term brand building.

Tailored Employer Branding Solutions

From in-person and digital events to video content and online campaigns, we craft engaging content that connects with your target audience and aligns with your goals. By reaching the right people at the right time and in the right way, we help you build lasting relationships with your target group.